Ash RoyMay 10, 2017 4:06:08 PM2 min read

126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy

Links Mentioned:

Related Episodes:

001. Neil Patel (Kissmetircs Founder) On How to Make Better Decisions Around Client Selection, Branding and Investing
003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business
06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!)
036. Onlne Presence, Key Trends in Content Marketing and What This Means For You – With Yaro Starak
038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search
041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge
071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation
Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)” href=”https://productiveinsights.com/darren-rowse-2/” target=”_blank” rel=”noopener noreferrer”>074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)
085. Is Your Website Mobile Responsive? James Reynolds and I discuss Mobilegeddon and What that Means for Your Google Rankins!
086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3)
087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3)
088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3)
Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)” href=”https://productiveinsights.com/108/” target=”_blank” rel=”noopener noreferrer”>108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)
Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more!
111. The Secrets to Building a Powerful Personal Brand
116. Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more!
123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1
124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) – Part 2

Key Points and Insights

4:24 – Back in the black
5:23 – SEO Moz and their investment strategy
6:30 – Some key learnings from building the Moz brand?
7:20 – The importance of focusing first on ONE product (before expanding)
7:49 – Marketing complexity
11:42 – How does a startup solve the problem of managing multiple products?
15:50 – Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains?
18:50 – SEO developments – the Mobilegeddon evolution
20:26 – Mobile friendly vs mobile responsive
21:27 – Should you have a separate mobile website
23:00 – The importance of considering mobile user experience when creating a content
25:15 – Google Featured Snippet
30:36 – Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach

What are the key learnings in growing a business?

Having more than one product makes managing the business more complex.
The more products you need to manage the more diluted the marketing efforts become.

How does a startup business solve the problem of managing multiple products?

Focus first on building one product.
After having developed brand awareness around the one product, then look at building other ‘product brands’

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!