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Key Points and Insights

• 1:08 – Intro
• 2:50 – The biggest challenges people face in creating content marketing if they don’t consider themselves a content marketer
• 3:49 – Developing “Fresh Eyes”
• 4:21 – The power of writing headlines
• 5:51 – Writing bullet points to shape the direction of the content
• 6:07 – 4 Day Content Creation System
• 6:16 – Day 1: Building your article backbone
• 8:08 – Day 2: Write the first draft – Fill in the details Day
• 8:58 – Day 3: Polished and prepared to publish Day
• 10:08 – Day 4: Publish and promote your content
• 10:38 – Epic post
• 11:31 – Reaching out to website owners despite being anxious about their response
• 16:15 – “Subheads are like windows to your content.”
• 18:29 – “Vomit draft”
• 19:03 – 2 Hats of content creators
• 20:50 – Reach out to website owners who are sharing the same target audience
• 22:32 – Importance of creating valuable content
• 22:50 – Written content will never go away
• 24:45 – Idea capture by Rohit Bhargava
• 25:58 – Influence for an epic post
• 26:11 – Benefits of the 4 Day Content Creation System

The 4-day Content Creation System

Day 1: Build your article’s “backbone”

Day 2: Write the first draft (Fill in the details)

Day 3: Polished and prepared to publish Day

Day 4: Publish and promote your content