Corporations are leaving a lot of money on the table because the traditional marketing methods are well and good but in today’s world than not enough we need to be targeting our customers almost at an individual level and to do that we need to really understand our customers by creating
Automated marketing technology like sales funnels and automated sequences and are great but they’re not enough — it is important to resonate with your audience at a human level first and the marketing automation tools help to make that process more efficient. BUT you still need to resonate with your audience as a human being
When it comes to being the best … It’s not necessary that you be the best in the world, you just need to be the best for your audience. This is an important distinction when it comes to creating valuable content (and offers) that convert your audience into lifelong customers.
Good content connects emotionally with the target audience and then delivers a transformation after having made that emotional connection
Recurring revenue is probably one of the most understated and underutilized strategies in business. It’s a lot cheaper to sell more products to your existing customers than it is to go out and acquire new customers.
Create an audience avatar describing your ideal customer
Create an empathy map around your ideal customer
Develop a recurring revenue mindset and look at introducing ways to offer more products and solutions to existing customers rather than trying to acquire new customers
Solve your existing customers’ problems as well as you can by creating products and content that emotionally connects then delivers a transformation
When creating content aim to connect with your audience on a human level especially if you’re somebody who’s really drawn to sales funnels in marketing automation
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