036. Online Presence, Key Trends In Content Marketing And What This Means For You — With Yaro Starak

August 4th, 2015 By: Henry Torrino

Online Presence, Key Trends In Content Marketing And What This Means For You — With Yaro Starak

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Key points (with timestamps)

  • 1:48 – An overview of Yaro’s blogging journey
  • 9:14 – Yaro’s story on podcasting
  • 16:00 – Why online presence is so important to entrepreneurs
  • 16:16 – “The blog itself is a platform.”
  • 17:58 – On having an email list
  • 18:56 – How does blogging help businesses get to the next level?
  • 19:41 – Using content to deliver information and to establish trust
  • 21:44 – On personal branding
  • 24:37 – Two types of marketing
  • 25:27 – Will the big brand start to go micro?
  • 26:40 – Conversion rate of landing page using email vs sms
  • 31:17 –  Is blogging dead?
  • 34:45 – Common challenges when developing online presence and how to overcome them
  • 38:52 – Best market research process
  • 40:47 – How listeners could get in touch with Yaro

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