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Online Presence, Key Trends In Content Marketing And What This Means For You — With Yaro Starak
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Key points (with timestamps)
- 1:48 – An overview of Yaro’s blogging journey
- 9:14 – Yaro’s story on podcasting
- 16:00 – Why online presence is so important to entrepreneurs
- 16:16 – “The blog itself is a platform.”
- 17:58 – On having an email list
- 18:56 – How does blogging help businesses get to the next level?
- 19:41 – Using content to deliver information and to establish trust
- 21:44 – On personal branding
- 24:37 – Two types of marketing
- 25:27 – Will the big brand start to go micro?
- 26:40 – Conversion rate of landing page using email vs sms
- 31:17 – Is blogging dead?
- 34:45 – Common challenges when developing online presence and how to overcome them
- 38:52 – Best market research process
- 40:47 – How listeners could get in touch with Yaro
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