Do you need help growing your business profitably? We are accepting a very limited number of founding members at introductory pricing. Click here to learn more.

071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation

April 2nd, 2016 By: Ash

Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation

Rohit Bhargava from rohitbhargava.com always listens first and then speaks. His passion is sharing non-obvious advice to help brands and leaders be more influential. He does this through keynote speeches, published books and strategic advice. He is the author of books like; Likeonomics, Personality Not Included and Non-Obvious which is a Wall Stress bestseller. He’s also a professor Georgetown University in Marketing.

Share this Episode


Screen Shot 2016-04-03 at 10.35.16 PM

Books Mentioned

 Related Podcast Episodes

Key Points (Timestamps)

  • 00:40 – Intro and Overview
  • 01:16 – How to build influence and why being an influencer is such an important competitive advantage
  • 02:26 – A better question is “How do you identify an influencer that is relevant to your situation?”.
  • 03:53 – Engagement and quality of people you’re influencing matter more.
  • 05:57 – The idea behind the book: Non-obvious and how to use principles
  • 06:45 – Rohit Bhargava’s hack on thinking in a non-obvious way – intersections
  • 07:48 – Two great people who used intersections effectively: Steve Jobs and Charlie Munger
  • 08:49 – The secret to trend curation: Capture valuable ideas during your day to day life, then access them so you can categorise and connect them.
  • 10:17 – The problem with digital tools when it comes to trend curation and what to do instead
  • 15:06 – The longest time Rohit Bhargava spent working on a blog post
  • 16:30 – How Rohit Bhargava helps big brands and leaders increase their influence
  • 17:00 – Rohit Bhargava on his book ‘Likeonomics’
  • 18:36 — “The maintenance of trust is really about reputation.” — Rohit Bhargava
  • 19:23– The biggest challenges with building influence in today’s information overloaded environment and how to continue it
  • 21:32 — “What gets confused a lot in the media is they categorise fleeing interest for belief.” — Rohit Bhargava
  • 22:26 — Rohit Bhargava’s fundamental concern about media literacy
  • 23:21 – Challenges and responsibilities of influencers when it comes to commanding attention
  • 24:40 —  The challenge as an influencer is to work out how to take the attention we’ve earned and avoid transforming it into evil manipulation (an example in food marketing).
  • 26:19 – What actions a listener can take to increase influence in the market
  • 27:11 – Rather than creating more content in an information overloaded environment, consider curating content and adding valuable insights to bring a deeper understanding to that content.
  • 29:19 — The art to good content curation
  • 30:46 – The books that had big impact on Rohit Bhargava
  • 36:08 – How to find out more about Rohit Bhargava

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

The value of examining your underlying assumptionsDecember 9th, 2018 | no responses

Minimum viable offerDecember 8th, 2018 | no responses

Problem solving techniques (a 5 step process)December 6th, 2018 | no responses

Get in touch