123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1

April 15th, 2017 By: Ash

Pamela Wilson on Educational Content and How it Helps in Building a Brand


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Key Points and Insights

  • 0:31 – Intro
  • 2:41 – What is educational content? What role does educational content play in building a brand?
  • 4:53 – Above the line Marketing
  • 5:00 – Targeted Marketing
  • 5:20 – Content marketing is a conversation between a buyer and a seller
  • 5:40 – “Know like and trust.” by Bob Burg
  • 7:04 – Using Content Marketing to build trust
  • 8:57 – Consistency in publishing content
  • 9:44 – How will educational content evolve? What role will educational content play in content marketing?
  • 15:55 – Intro to Part 2

    – How to create content consistently that is valuable and competitive?
    – How to create a content if you are not a writer?
    – How to produce a content that is not repetitive?

What is educational content

  1. It provides useful and educational information to prospects. 
  2. It is engaging and actionable.
  3. It builds a strong relationship based on trust.

What is the role of educational content in building a brand

  1. It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.

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