123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1

April 15th, 2017 By: Ash

Pamela Wilson on Educational Content and How it Helps in Building a Brand

Share this Episode:

Links Mentioned:

Related Episodes:


Key Points and Insights

  • 0:31 – Intro
  • 2:41 – What is educational content? What role does educational content play in building a brand?
  • 4:53 – Above the line Marketing
  • 5:00 – Targeted Marketing
  • 5:20 – Content marketing is a conversation between a buyer and a seller
  • 5:40 – “Know like and trust.” by Bob Burg
  • 7:04 – Using Content Marketing to build trust
  • 8:57 – Consistency in publishing content
  • 9:44 – How will educational content evolve? What role will educational content play in content marketing?
  • 15:55 – Intro to Part 2

                    – How to create content consistently that is valuable and competitive?

                    – How to create a content if you are not a writer?

                    – How to produce a content that is not repetitive?


What is educational content

  1. It provides useful and educational information to prospects. 
  2. It is engaging and actionable.
  3. It builds a strong relationship based on trust.

What is the role of educational content in building a brand

  1. It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

  • This field is for validation purposes and should be left unchanged.

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

184. The Billion Dollar Mistake With Hiten ShahNovember 15th, 2019 | no responses

183. Amazon Strategy With Greg CassarOctober 16th, 2019 | no responses

182. Types Of Business Models: Which Of These 5 Types Is Best For You With Greg CassarSeptember 23rd, 2019 | no responses

Get in touch

  • ash@productiveinsights.com