041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge

August 26th, 2015 By: Ash

Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge


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Key points (with timestamps)

  • 2:57 – Eric’s take on how SEO has evolved over the years
  • 5:43 – Mobilegeddon (April 2015 google alogrithm) update and why you need to understand its implications
  • 6:09 – Growth in mobile traffic isn’t at the expense of desktop traffic. It’s in addition to desktop traffic!
  • 10:51 – Two studies that talk about the scope of Mobilegeddon
  • 12:00 – How a drop of a couple of positions in google rankings can affect your traffic by up to 50%
  • 14:29 – Five (5) years from now, we’re going to see completely different search experiences on mobile.
  • 16:51 – Eric’s study on Mobilegeddon update showed that 50% of sites dropped in rankings following the update.
  • 17:22 – The impact of Mobilegeddon hasn’t been fully experienced yet.
  • 21:04 – Why the user’s search experience is so important to google
  • 24:27 – Actions listeners can take to improve their content’s performance in search engines
  • 27:18 – The days of black hat SEO are over.
  • 31:22 – How to quickly tell if a website is mobile responsive – Google’s mobile-friendly tool
  • 34:36 – The key indicators that your site is mobile responsive
  • 36:51 – Books that have had great impact on Eric
  • 40:11 – How to find out more about Eric

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