038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

August 13th, 2015 By: Ash

Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search


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Key points (with timestamps)

  • 0:38 – Ash introduces Rand Fishkin.
  • 1:49 – Rand on Abraham Joshua Heschel’s quote
  • 3:31 – How SEO & content marketing play an important role in business success
  • 5:50 – How do you get your content in today’s information overload environment?
  • 8:10 – Rand’s view on how SEO has evolved
  • 10:45 – Will retargeting and remarketing impact google’s search?
  • 13:36 – What we think Google’s crystal ball is saying
  • 14.31 – Mobile search is not cannibalising desktop search!
  • 17:32 – On Matt Cutts’ comment about guest blogging being dead
  • 20:30 – How small to medium businesses can use SEO to their advantage
  • 21:55 – How to figure out the conscious and unconscious intent of a searcher on the web
  • 23.52 – A good question to ask yourself when creating content (that people will want to amplify)
  • 26:42 – Common challenges in implementing SEO and how to overcome them
  • 29:54 – Action steps you can take right now
  • 32:44 – Books that have great impact with Rand
  • 33:45 – How listeners can get in contact with Rand

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