129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1

June 9th, 2017 By: Ash

PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1


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Key Points and Insights

  • 4:37 – Why PPC is is an important business growth tool
  • 5:23 – PPC allows you to track your ads and improve conversions
  • 6:16 – The 2 key metrics to ensure good ROI on your PPC dollars : Average customer lifetime profit & cost per customer acquisition
  • 7:10 – Transaction lag times and how they affect your PPC campaigns
  • 9:07 – Banner blindness explained
  • 10:00 – Google Ads or Facebook Ads? Which one should you choose?
  • 13:04 – PPC Advertising a holistic approach. Google Ads and Facebook Ads work in unison (multiple touch points matter)
  • 14:44 – On Google Analytics
  • 15:11 – Why ads work best with across multiple devices and channels. (Holistic advertising)
  • 16:57 – It is a mistake to use PPC ads for lead generation purposes only
  • 17:40 – How PCC advertising builds momentum and compounds the benefits of email marketing
  • 18:20 – Dropping email open rates, and how to address this issue
  • 18:54 – Holistic marketing a new approach
  • 19:12 – Facebook advertising and Google advertising compared and contrasted
  • 20:43 – Does Facebook advertising has more cut through than Google advertising?
  • 24:32 – What role does social proof play in advertising?
  • 25:08 – Does Google advertising work effectively in E-commerce business?
  • 27:07 – Intro to Part 2



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