Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising – Part 2
Related Episodes:
- 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s
- 084. How To Use The PEST Framework To Assess Your Industry Landscape
- 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2)
- 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2)
- 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search
- 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product
- 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge
Key Points and Insights
- 00:35 – Intro
- 3:13 – The importance of meeting your buyer while THEY are on THEIR journey
- 4:24 – Google Ads allows its users to tag people based on their search activity
- 4:50 – Google Ads can track the audience behavior
- 5:12 – Keywords: Phrase, Exact, Broad
- 6:09 – Are there businesses where PPC advertising is not suitable?
- 8:50 – Facebook live and what it can do for you
- 9:35 – Remarketing pixels
- 11:30 – Key challenges around PPC advertising?
- 14:38 – Content marketing and where it fits into advertising
- 15:52 – Ad Management Service Fees
- 17: 05 – Sales funnels
- 19:56 – Action steps that you can take right now
- 22:45 – Change is the only constant in the marketing industry
Action Steps
- Consider the lag and the fulfillment of the product/service
- Be aware of cash flow and how lag impacts your cash flow over a typical transaction
- Become aware of how banner blindness and ad fatigue can impact your advertising and plan accordingly
- Adopt a holistic approach to Google Ads and Facebook Ads (muti-channel approach)
- Install a facebook and google remarketing pixel on your website TODAY
- Build custom audiences and experiment with them on faceboook
- If you have the budget, hire a professional ad manager – go to GreenArrowDigital.com