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055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven

December 2nd, 2015 By: Ash

How To Use Ecommerce To Take Your Business From Six Figures To Seven — With Ezra Firestone

Ezra Firestone is the founder and creative director of smartmarketer.com, an information hub for do-it-yourself entrepreneurs. He’s also a leading authority in the e-commerce space and runs a private network of e-commerce websites. He regularly consults with companies across the United States and Canada. He’s the head of We Are Family Manhattan, a non-profit organization that and redistributes surplus goods and food to those in need.

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Key Points (Timestamps)

  • 00:55 — Intro and overview
  • 01:34 — Ecommerce, defined.
  • 03:00 — The future of ecommerce –‘integrated social commerce’
  • 04:18 — Should your business embrace ecommerce?
  • 04:51 — Why the millennial generation will be the driving force of economies around the world
  • 05:28 — Most common challenges getting started with ecommerce and how to overcome them
  • 06:11 — Some ideas to source products for ecommerce
  • 07:16 — Actions steps you can take to use ecommerce to take a 6-figure to a 7-figure business
  • 07:36 — Focus on the promise before you focus on the product.
  • 08:11 — Pick one visibility source (e.g. joint ventures, facebook advertising) and become an expert.
  • 09:00 — Ezra’s approach to using content to engage customers
  • 10:09 — Retargeting campaigns via facebook is a good option to drive people to your solution.
  • 10:47 — Books that have had the biggest impact on Ezra and why
  • 11:52 — Having intention versus holding intention is an important thing to understand for entrepreneurs.
  • 12:32 — Ezra’s advice for entrepreneurs and moving on when things aren’t working
  • 13:15 — How to get in contact with Ezra and closing comments
  • 13:36 — “The key to success is consistency!” — Ezra Firestone
  • 14:03 — Ezra will be speaking at Superfast Business Live in Sydney Australia in March 2016.
  • 14:34 — Ash’s key takeaways from this episode
  • 15:40 — Related podcast episodes

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