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126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy

May 10th, 2017 By: Ash

Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy

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Key Points and Insights

  • 4:24 – Back in the black
  • 5:23 – SEO Moz and their investment strategy
  • 6:30 – Some key learnings from building the Moz brand?
  • 7:20 – The importance of focusing first on ONE product (before expanding)
  • 7:49 – Marketing complexity
  • 11:42 – How does a startup solve the problem of managing multiple products?
  • 15:50 – Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains?
  • 18:50 – SEO developments – the Mobilegeddon evolution
  • 20:26 – Mobile friendly vs mobile responsive
  • 21:27 – Should you have a separate mobile website
  • 23:00 – The importance of considering mobile user experience when creating a content
  • 25:15 – Google Featured Snippet
  • 30:36 – Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach

What are the key learnings in growing a business?

  • Having more than one product makes managing the business more complex.
  • The more products you need to manage the more diluted the marketing efforts become.

How does a startup business solve the problem of managing multiple products?

  • Focus first on building one product.
  • After having developed brand awareness around the one product, then look at building other ‘product brands’

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