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How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes
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Key Points (Timestamps)
02:42 – Introduction and Overview 04:44 – Mike Rhodes shares his mindset within his digital marketing agency. 07:51 – Why Google Display Network is critical to business growth 09:30 – Mike Rhodes explains Google Adsense program. 11:25 – The difference between Facebook and Google display network ads 13:16 – “Display is interruption marketing.” – Mike Rhodes 15:05 – A – B Testing: Large part of the being a successful advertiser 17:32 – “Sending traffic to landing page that is not tested is a crime against humanity.” – Avinash Kaushik 18:13 – Ash Roy talks about Mark Bouris’ Understanding Your Business Purpose Principle. 19:05 – Mini Case study – The impact the letter “S” can make to your ads 20:35 – You can’t trust your gut, you need to run tests on your ads. 21:50 – Facebook understands its audience’s likes and dislikes better than Google. 22:30 – How Google In-Market Targeting works 24:40 – “Privacy is gone, privacy is dead, privacy does not exist anymore.” – Mike Rhodes 26:01 – “People go to Google to solve a problem, Google wants to make the experience as easy as possible.” – Eric Enge 28:31 – Mike Rhodes shares a secret around the future of Google Display Ads. 31:19 – Behavioral targeting becomes a much bigger part of the future in Google Display Network. 32:44 – Re-marketing marketing is the most talked about behavioral targeting. 33:27 – How Google Geolocation marketing works 34:36 – The 4 horsemen (of the information economy):
Apple Google Facebook Amazon
37:09 – How to reduce Amazon’s chances of crushing your eCommerce business 39:04 – The challenges around Google’s display network:
Set up Fraud Lack of understanding of how GDN works Knowing where and how to start Getting caught in your assumptions
43:21 – Hire a GDN marketing agency that doesn’t try to game the system. 44:07 – How Google addresses the issue of individuals gaming the system 47:12 – Mike Rhodes’ steps on how to overcome issues with Google display network 48:30 – The great benefit of using GDN over SEO 49:34 – Ash Roy’s advice when you are getting started with GDN 51:05 – Action steps listeners can take from this episode 51:43 – How Google Display Planner tool helps you discover your display network 53:52 – Books that have significant impact on Mike Rhodes and why 56:29 – How listeners can find out more about Mike Rhodes 58:31 – Wrap up and Thank you
