04:44 – Mike Rhodes shares his mindset within his digital marketing agency.
07:51 – Why Google Display Network is critical to business growth
09:30 – Mike Rhodes explains Google Adsense program.
11:25 – The difference between Facebook and Google display network ads
13:16 – “Display is interruption marketing.” – Mike Rhodes
15:05 – A – B Testing: Large part of the being a successful advertiser
17:32 – “Sending traffic to landing page that is not tested is a crime against humanity.” – Avinash Kaushik
18:13 – Ash Roy talks about Mark Bouris’ Understanding Your Business Purpose Principle.
19:05 – Mini Case study – The impact the letter “S” can make to your ads
20:35 – You can’t trust your gut, you need to run tests on your ads.
21:50 – Facebook understands its audience’s likes and dislikes better than Google.
22:30 – How Google In-Market Targeting works
24:40 – “Privacy is gone, privacy is dead, privacy does not exist anymore.” – Mike Rhodes
26:01 – “People go to Google to solve a problem, Google wants to make the experience as easy as possible.” – Eric Enge
28:31 – Mike Rhodes shares a secret around the future of Google Display Ads.
31:19 – Behavioral targeting becomes a much bigger part of the future in Google Display Network.
32:44 – Re-marketing marketing is the most talked about behavioral targeting.
33:27 – How Google Geolocation marketing works
34:36 – The 4 horsemen (of the information economy):
Apple
Google
Facebook
Amazon
37:09 – How to reduce Amazon’s chances of crushing your eCommerce business
39:04 – The challenges around Google’s display network:
Set up
Fraud
Lack of understanding of how GDN works
Knowing where and how to start
Getting caught in your assumptions
43:21 – Hire a GDN marketing agency that doesn’t try to game the system.
44:07 – How Google addresses the issue of individuals gaming the system
47:12 – Mike Rhodes’ steps on how to overcome issues with Google display network
48:30 – The great benefit of using GDN over SEO
49:34 – Ash Roy’s advice when you are getting started with GDN
51:05 – Action steps listeners can take from this episode
51:43 – How Google Display Planner tool helps you discover your display network
53:52 – Books that have significant impact on Mike Rhodes and why
56:29 – How listeners can find out more about Mike Rhodes
58:31 – Wrap up and Thank you
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