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Ralph Burns and Keith Krance on Facebook Advertising (Part 1)
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Key Points discussed (with timestamps):
- 1: 28 – What is facebook advertising?
- 1:52 – A brief history of the evolution of facebook as a marketing platform
- 9:20 – Facebook remarketing and custom audiences
- 11:05 – Content amplification through Facebook
- 14:01 – Why all business owners should see Facebook as a core part of their marketing strategy
- 28:45 – How to get started with facebook advertising
- 35:41 – Common obstacles to getting started with facebook advertising (and how to overcome them)
- 40:18 – What actions can you take right now to get started with facebook advertising?