Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy
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Key Points and Insights
- 4:24 – Back in the black
- 5:23 – SEO Moz and their investment strategy
- 6:30 – Some key learnings from building the Moz brand?
- 7:20 – The importance of focusing first on ONE product (before expanding)
- 7:49 – Marketing complexity
- 11:42 – How does a startup solve the problem of managing multiple products?
- 15:50 – Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains?
- 18:50 – SEO developments – the Mobilegeddon evolution
- 20:26 – Mobile friendly vs mobile responsive
- 21:27 – Should you have a separate mobile website
- 23:00 – The importance of considering mobile user experience when creating a content
- 25:15 – Google Featured Snippet
- 30:36 – Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach
What are the key learnings in growing a business?
- Having more than one product makes managing the business more complex.
- The more products you need to manage the more diluted the marketing efforts become.
How does a startup business solve the problem of managing multiple products?
- Focus first on building one product.
- After having developed brand awareness around the one product, then look at building other ‘product brands’

Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!