Key Points (Timestamps)
00:42 – Introduction and Overview
01:18 – Ash offers podcasting set-up service. Send an email to ash@productiveinsights.com to book a free 30-minute consultation.
03:20 –
Darren Rowse explains why blogging is so critical in authority building and lead generation.
04:25 – How a blog can transform an audience and open up a relationship based on trust
04:55 – How to produce content that builds friendship and grows your business
06:00 – Why content gives you an opportunity not just for the listeners to get to know you, but to demonstrate, as a content creator, that you know them
07:28 – The secret to understanding your before and after audience avatar
07:55 -What is more important than the before picture is the journey you want to take your readers to.
09:34 – How
Darren Rowse published 100 podcasts episodes in a few short months
10:07 –
Darren Rowse shares a technique on how to create events around content.
12:38 –
Darren Rowse reveals his secret around creating events around content to drive subscriptions.
13:21 –
Darren Rowse’s view on content marketing and how it has evolved in recent years
14:13 – How to use audio and video clips to grab and retain your customers’ attention
15:15 – The secret to how live interactions in Periscope and Facebook Live open up amazing opportunities
16:24 – How to use experiments to figure out which aspect of your content marketing to focus on
16:36 –
Rand Fishkin’s view on the growth of mobile content consumption in recent years
17:02 – The secret behind the dramatic increase in podcast consumption among professionals and entrepreneurs
18:00 – The little-known reason a podcast connects to your audience in a more personal way than any other content medium
20:25 – Written content solves a different problem than audio and video content.
21:03 –
Darren Rowse’s invitation to their 7th annual ProBlogger event
22:20 – Go to http://probloggerevents.com/ to book tickets, they will be available on 04/27/2016.
23:01 – How
Darren Rowse sees podcasting within his general marketing mix in the coming years and where he sees the role of video in his ProBlogger
25:00 – How
Darren Rowse leverages his Facebook Live audience
26:00 – Ways on how to start engaging with listeners on your Facebook page
28:01 – The biggest challenge with Periscope audience is to convert them into email subscribers.
30:16 – Periscope and Facebook Live is playing a bigger part in business growth plans.
31:11 – End of the first episode and teaser for the second episode