029. What Is SEO and How to Integrate It with Your Content Marketing Strategy – with David Jenyns

June 20th, 2015 By: Ash

What Is SEO And How To Integrate It With Your Content Marketing Strategy – with David Jenyns

David Jenyns is the founder of authoritycontent.com. He started his career in the stockbroking industry, and he went on to build a very successful business called Melbourne SEO Services, and that’s melbourneseoservices.com. This SEO service has evolved into authoritycontent.com which is the direction in which SEO is heading given Google’s insatiable hunger for high quality.

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Key Points / Timestamps

 

  • 1: 30 – Content Marketing & SEO from Google’s Perspective
  • 7:01 – The Three P’s of Content Marketing to Build Business Authority
  • 8:53 – Step 1: Present
  • 10:53 – Step 2: Product
  • 12:42 – Step 3: Promote
  • 18:51 – Other Subsystems/Processes Under three P’s
  • 24:07 – On Becoming System Entrepreneur
  • 26:18 – Importance of Creation of Information Product & Scalability
  • 29:07  – On Writing a Book
  • 31:42 – On Running a Workshop
  • 33:11 – Repurposing Your Video as Training Module
  • 36:15 – Creating Digital Assets
  • 41:11 – How to Get Started with Content Marketing
  • 42:48 – Books that Influence David to Take His Businesses to the Next Level
  • 44:54 – How listeners can get contact with David

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