029. What Is SEO and How to Integrate It with Your Content Marketing Strategy – with David Jenyns

June 20th, 2015 By: Ash

What Is SEO And How To Integrate It With Your Content Marketing Strategy – with David Jenyns

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Key Points / Timestamps


  • 1: 30 – Content Marketing & SEO from Google’s Perspective
  • 7:01 – The Three P’s of Content Marketing to Build Business Authority
  • 8:53 – Step 1: Present
  • 10:53 – Step 2: Product
  • 12:42 – Step 3: Promote
  • 18:51 – Other Subsystems/Processes Under three P’s
  • 24:07 – On Becoming System Entrepreneur
  • 26:18 – Importance of Creation of Information Product & Scalability
  • 29:07  – On Writing a Book
  • 31:42 – On Running a Workshop
  • 33:11 – Repurposing Your Video as Training Module
  • 36:15 – Creating Digital Assets
  • 41:11 – How to Get Started with Content Marketing
  • 42:48 – Books that Influence David to Take His Businesses to the Next Level
  • 44:54 – How listeners can get contact with David

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