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009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter

March 18th, 2015 By: Ash

60 Second Sales Hook With Kevin Rogers – Comedian Turned Copywriting Expert

Kevin Rogers is someone who’s unique and has an interesting combination of talents. I met Kevin at the Super Fast Business Live Conference in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of a value-packed conference, and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He uses the art of surprise repeatedly in a stalk to drive the point home of how “surprise” plays an integral part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience, and he even got us to write his 4×6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very, very entertaining and engaging manner.

Kevin is the author of the 60-Second Sales Hook and has a website called where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy.

Share This Episode:

In this interview Kevin and I discuss:

  • Copywriting explainedKevin Rogers photo
  • How copywriting can be a critical business tool when it comes to conversions from visitors to customers
  • The story of the “Blind Man Driving”
  • How to overcome challenges with getting started on copywriting
  • How to actually get started with copywriting
  • How to get Kevin’s Book “The 60 second sales hook” for free (valued at $5 on Amazon)


Leave a Comment


Another great interview, Ash. You definitely have a knack for it. 🙂 Lots of fun and useful points made.

Comment by Juho Tunkelo on March 18, 2015 at 4:51 pm

Thanks Juho! Coming from a copywriter that means a LOT! Really appreciate you stopping by and leaving a comment. 🙂

Comment by Ash on March 19, 2015 at 3:00 am

Nice, short, and to the point. Loved it. 🙂

Comment by Marcin on March 21, 2015 at 12:58 pm

Thanks so much for stopping by and leaving a comment. Great to hear that you enjoyed the podcast. 🙂

Comment by Ash on April 7, 2015 at 5:37 am

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