March 18th, 2015 By: Ash
Hello everyone today I’d like to welcome a very unique guest who has an interesting combination of talents and that is Kevin Rogers. I met Kevin at the Super Fast Business Live Conference earlier this month in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of value packed conference and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He used the art of surprise repeatedly in a stalk to drive the point home of how surprise plays an important part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience and he even got us to write his 4×6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very very entertaining and engaging manner.
Kevin is the author of the 60 Second Sales Hook and has a website called copychief.com where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy.