009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter

March 18th, 2015 By: Ash

60 Second Sales Hook With Kevin Rogers – Comedian Turned Copywriting Expert

Hello everyone today I’d like to welcome a very unique guest who has an interesting combination of talents and that is Kevin Rogers. I met Kevin at the Super Fast Business Live Conference earlier this month in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of value packed conference and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He used the art of surprise repeatedly in a stalk to drive the point home of how surprise plays an important part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience and he even got us to write his 4×6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very very entertaining and engaging manner.

Kevin is the author of the 60 Second Sales Hook and has a website called copychief.com where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy.

Share This Episode:

In this interview Kevin and I discuss:

  • Copywriting explainedKevin Rogers photo
  • How copywriting can be a critical business tool when it comes to conversions from visitors to customers
  • The story of the “Blind Man Driving”
  • How to overcome challenges with getting started on copywriting
  • How to actually get started with copywriting
  • How to get Kevin’s Book “The 60 second sales hook” for free (valued at $5 on Amazon)

 

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Get in touch