047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media

October 8th, 2015 By: Ash

Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media

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Key Points (Timestamps)

  • 1:37  –Demian shares his story as a poet and how it led to copywriting.
  • 3:28 – Why is web copy and copywriting so important for business success?
  • 4:33 – Writing is involved in all sorts of content including podcasting, scripts for videos, etc.
  • 4:49 – The two challenges that all content faces online
  • 5:35 – Discussion around the previous podcast interview with Rand Fishkin on how content and SEO are linked
  • 5:56 – Demian on how he writes engaging openings in blog posts
  • 7:12 – Demian shares an example of an opening he created and how he created it.
  • 8:02 – What tools does Demian use to capture openings and ideas when they strike?
  • 9:00 – The “imagine this” opening that Brian Clarke used to really grab the reader’s interest
  • 9:21 – The key elements to great web copy
  • 10:30 – The importance of sub-headlines, transitions and fluidity
  • 11:22 – What do you want the reader to feel or accomplish after reading your content?
  • 12:27 – Discussion around the interview with Eric Enge on the art of creating SEO-friendly content
  • 14:03 – James Altucher is a great example of a writer who really has found confidence in his style of writing.
  • 15:10 – You have to be comfortable in not pleasing other people.
  • 15:39 – The Pareto principle or the 80/20 rule
  • 16:38 – The importance of writing things you’re passionate about (Readers feel your enthusiasm.)
  • 17:07 –  “Blind Man Driving” as an illustration of passion for copywriting and how it helps you notice it in day to day life
  • 17:38 – What skills and competencies to look for when hiring a copywriter
  • 21:57 – Why copywriters need to have an understanding of good web design
  • 23:14 – What actions can a listener take to get started with finding good copywriters and/or getting good copywriters.
  • 23:42 – Copyblogger Media has a certified accreditation for copywriters.
  • 24:24 — Jon Morrow’s site ‘boostblogtraffic.com’
  • 24:57 — Books that have had the biggest impact on Demian and why
  • 27:32 — Hiten Shah and how he sees measurement as being very important
  • 28:37 — How does a listener find out more about Demian?

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