Attention: Business Owners! Do you want to set yourself up for an epic 2019 using online Strategies that actually work? Click here to access 1-on-1 coaching

044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

September 18th, 2015 By: Ash

Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

Hiten Shah is an expert in SAAS – also known as software as a service, content and growth hacking. He’s the co-founder of and crazy egg which allows you analyze the behaviour of your visitors on your websites through heat maps based on visitor clicks. He’s worked with high-profile clients and has been known about his excellent in the growth hacking area. He’s also got a weekly newsletter called SAAS weekly where he shares relevant content for anyone who’s interested in SAAS as a business. His blog is called I’ve had the honour of speaking with his co-founder at KISSmetrics on the first episode that was Neil Patel.

Share This Podcast:

Resources Mentioned:

Books Mentioned:

Episodes mentioned


Key points (with timestamps)

  • 01:22 – Ash introduces Hiten Shah, co-founder of kissmetrics.
  • 02:17 – Hiten Shah talks about his entrepreneurial journey and how he arrived at the SAAS model.
  • 04:10 – The recurring income/subscription aspect of SAAS businesses.
  • 05:34 – Microsoft 365 and the Adobe licensed SAAS model
  • 06:21 – How does an entrepreneur evaluate SAAS as a business model for their business?
  • 07:34 – A good framework to think about whether or not SAAS is a good solution for a business
  • 08:54 – Hiten’s take on Facebook as a free SAAS product
  • 10:55 – IBM’s tiny microchip – Comparable to the size of DNA and implications on SAAS!
  • 12:35 – Moore’s law is already broken.
  • 13:48 – Hiten’s interview with Leo Babauta about his dad – an anesthetist with an entrepreneurial mindset
  • 13:07 – Biggest challenges in getting started with software as a service and what’s worked best with overcoming them
  • 16:38 – It pays to solve the problem without software first and then automate it with software. But make sure you can solve the problem first.
  • 18:27 – How to use customer development to gauge the problems they’re facing and how they can solve them – a step by step guide
  • 20:25 – Ash talks about Ryan Levesque’s ‘Ask Methodology’.
  • 21:17 – Ash asks about quick wins that the listeners can take if they want to get started with SAAS.
  • 24:42 – “Is the software solving a legitimate problem?”
  • 24:31 – Ash asks about what books had the biggest impact to Hiten.
  • 25:15 – Software is just a tool (to execute on a solution).
  • 26:02 – How to get in contact with Hiten

If you enjoyed this podcast, please share it with your friends. Your referral is the ultimate compliment!

Leave a Comment

No comments yet

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

Most Popular Podcast Episodes

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Get in touch