Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation
Rohit Bhargava from rohitbhargava.com always listens first and then speaks. His passion is sharing non-obvious advice to help brands and leaders be more influential. He does this through keynote speeches, published books and strategic advice. He is the author of books like; Likeonomics, Personality Not Included and Non-Obvious which is a Wall Stress bestseller. He’s also a professor Georgetown University in Marketing.Books Mentioned
- Non-Obvious
- Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
- The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing
- Born Standing Up: A Comic’s Life
- The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.: The Tweets of Steve Martin
Related Podcast Episodes
- 001. Neil Patel on how to make better decisions around client selection, branding and investing
- 003. Jon Morrow on how to use blogging to build a highly successful business online
- 006. Chris Garrett on how to use content marketing to win online
- 030. Taki More on how to use frameworks to take your business to the next level
- 038. Rand Fishkin on how To create great SEO friendly content
- 041. Is your site mobile responsive? — With Eric Enge
- 047. Demian Farnworth on How To Write Great Web Copy
- 057. Creative Content with Lisa Myers CEO of Vervesearch
- 070. The 8 Power Stories Your Must Tell To Be Successful — With Valerie Khoo
Key Points (Timestamps)
00:40 – Intro and Overview01:16 – How to build influence and why being an influencer is such an important competitive advantage
02:26 – A better question is “How do you identify an influencer that is relevant to your situation?”.
03:53 – Engagement and quality of people you’re influencing matter more.
05:57 – The idea behind the book: Non-obvious and how to use principles
06:45 – Rohit Bhargava‘s hack on thinking in a non-obvious way – intersections
07:48 – Two great people who used intersections effectively: Steve Jobs and Charlie Munger
08:49 – The secret to trend curation: Capture valuable ideas during your day to day life, then access them so you can categorise and connect them.
10:17 – The problem with digital tools when it comes to trend curation and what to do instead
15:06 – The longest time Rohit Bhargava spent working on a blog post
16:30 – How Rohit Bhargava helps big brands and leaders increase their influence
17:00 – Rohit Bhargava on his book ‘Likeonomics’
18:36 — “The maintenance of trust is really about reputation.” — Rohit Bhargava
19:23– The biggest challenges with building influence in today’s information overloaded environment and how to continue it
21:32 — “What gets confused a lot in the media is they categorise fleeing interest for belief.” — Rohit Bhargava
22:26 — Rohit Bhargava‘s fundamental concern about media literacy
23:21 – Challenges and responsibilities of influencers when it comes to commanding attention
24:40 — The challenge as an influencer is to work out how to take the attention we’ve earned and avoid transforming it into evil manipulation (an example in food marketing).
26:19 – What actions a listener can take to increase influence in the market
27:11 – Rather than creating more content in an information overloaded environment, consider curating content and adding valuable insights to bring a deeper understanding to that content.
29:19 — The art to good content curation
30:46 – The books that had big impact on Rohit Bhargava
36:08 – How to find out more about Rohit Bhargava
