Key Points (Timestamps)
00:46 — Intro and overview
01:53 — Where Google is headed in terms of ranking SEO and content
02:47 —
Dana Ditomaso from Kick Point shares her view on content.
03:14 — People often fail to do audience research before planning content.
03:42 —Kick Point client case study
05:47 — Google Now – your concierge to content
08:57 — How content can improve the quality of your brand
09:18 — A local tactic for digital strategies that Kick Point implements for client brand building
10:14 — One useful business tool to get to know your local media and grow your brand
11:23 — Advice for networking events
11:56 — A good test to decide whether or not to publish content
12:38 — How to overcome challenges with content creation
13:09 — The content process Kick Point uses with clients
14:12 —
Dana Ditomaso shares her take on audio and video content.
15:26 — To get comfortable with the content, you need to try different things.
16:02 — How to repurpose your content
16:42 — Should you be worried about repetition of content when repurposing video to audio?
17:31 — Muck Rack’s value for businesses in countries outside the US
18:20 — Ash’s key action items to improve your content
19:39 — Does your city have a Media Tweet Up? It’s a great way to meet your local media!
22:16 — Understand your audience and SOLVE problems with your content!
23:02 — A simple content strategy you can use to create useful content
23:17 — How you can get in touch with
Dana Ditomaso from Kick Point
23:49 — Wrap up and key takeaways
25:18 — Related podcast episodes