011. Dan Norris – Startups explained and how to start your own startup (Part 1)

April 1st, 2015 By: Ash

Startups Explained With Dan Norris – Author of The 7 Day Startup (Part 1)

Dan Norris, the founder of wpcurve.com and the author of the Seven Day Startup and is working on another book called Content Machine.

I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is wpcurve.com. Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years.

Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference.


Screen Shot 2015-04-01 at 11.20.24 pm

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Key points discussed (with timestamps):

  • 3:33 – What Dan defines as a start up
  • 5:01 – Can you start off as a normal business and then pivot into a start up?
  • 7:50 – Dan’s view on consistent income
  • 9:46 – Dan’s business wpcurve.com explained
  • 11:35 – Recurring value for recurring income
  • 13:55 – Startup vs normal business
  • 14:04 – What motivates Dan to be an entrepreneur (Hint: it’s not the lifestyle)
  • 16:33 – How does a person go about learning about start ups (and eventually launch their own start up)
  • 21:30 – Is content marketing a big part of a successful start up?


Links mentioned in the interview:

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