068. How To Create Sales Funnels And Lead Magnets That Work With Aaron Fletcher

Books mentioned

• My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
• The Catcher in the Rye
• Green Eggs and Ham
• Influence: The Psychology of Persuasion, Revised Edition
• Ask
• Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
• How to Win Friends & Influence People

Podcast episodes mentioned

• 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
• 026. Survey Funnel Formula with Ryan Levesque – How to Ask your way to profit
• 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully
• 061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale

Key Points (Timestamps)

00:39 — Intro and overview
01:09 — Aaron Fletcher and Ash Roy discuss the value of sales funnels and lead magnets.
02:03 — Why it’s important to listen to podcasts for business success
03:28 — Why most business owners don’t monetize
07:00 — Often, the best thing for entrepreneurs to do is to go on an “Information Diet”.
08:06 — What strategy as a business owner are you executing with ferocity?
10:50 — How to approach the lead magnet creation process and why a lead magnet is so important
12:06— The 2 things that make all the difference in the world when it comes to building a successful business
14:57 — “Websites are one of the least important parts of business success.” — Aaron Fletcher
16:30 — The two forces you are always competing against in marketing
18:08 — Three reasons why walking your prospects through the lead magnet on the thank you page is valuable
18:38 — How to get leads via facebook for a very low lead acquisition cost while increasing your webinar leads
20: 56 — Your customer’s value map is the ultimate form of empathy.
21:52 — “Delivery systems will always change.” — Aaron Fletcher
23:20 — Every marketing message must have three things:
a metric
a timeline
a transformational outcome / why
27:30 — The one-page funnel framework and why that works
28:27 — What are the biggest and common challenges when it comes to sales funnels and how to overcome them?
29:31 — Outsource 100% of the tasks but 0% of your strategy.
30:05 — Why it’s important to do and understand the task before outsourcing it
31:55 — “Your success is measured on the number of ‘Build-Measure-Learn cycles’.” — Aaron Fletcher
33:43 — “Simple” doesn’t mean easy.
34:58 — It’s a good idea to spend no more than 15% on planning and 85% of your time on execution.
35:58 — How to create a swipe file to build a library of the top sales funnels in the world!
37:18 — Key actions you can take from this podcast:
Keep things simple
Persist with your strategy
Get clear on your audience’s problem with your lead magnet
Don’t assume your website is the be-all and end-all
Build measure and learn cycles
38:44 — How Aaron Fletcher struggled with the imposter syndrome and how he overcame it
39:38 — Building 99% of your funnel with no shopping cart is the same as 0%.
38:58 — Aaron graciously offers his lead Magnet video to us. Thank you Aaron!
43:22 — The one thing you can never recover in life is time.
44:37 — Look at the opportunity cost of your client not working with you and derive your hourly rate from that value!
45:32 — Books that have had the biggest impact on Aaron Fletcher and why
49:41 — How listeners get in touch with Aaron