026. Survey Funnel Formula with <a href='/ryan-levesque/'>Ryan Levesque</a> – How to Ask Your Way to Profit

026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit

June 11th, 2015 By: Ash

Books mentioned:

Key Points / Timestamps:

  • 3:19 – Why Ask Formula is Important to Businesses
  • 6:14 – Two Types of Questions That People Are Good at Answering
  • 8:39  – “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
  • 11:39 – iPhone Case Study – What problem does the iPhone solve?
  • 13:49 – The Ask Formula in a Nutshell
  • 14:06 – Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
  • 16:05 – Podcasting case study to create ‘buckets’
  • 16:47 – Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey)
  • 20:37 – Step 3: Segment
  • 21:33 – Deep-dive Survey in detail
  • 22:27 – “The depth of response is more important than frequency of response.”
  • 22:33 – How to Measure the Depth of Response using Force Multiplier
  • 24:40 – Why a Phone Number matters so much
  • 27:43 – Step 4: Prescribe
  • 28:41 – Technical Shiny Object Syndrome
  • 30:04 – Step 5: Profit
  • 31:01 – The one-click upsell process
  • 33:58 – Step 6: Pivot
  • 34:03 – The “Do you hate me?” survey
  • 36:29 – Common Challenges with Implementing the “Ask Formula” (and how to overcome them)
  • 39:11 – Actions to Take to Get Started with the “Ask Formula”
  • 40:32 – How to Get a F-R-E-E Physical Copy of the book “Ask” (limited to 50 copies only)

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