How to Leverage the Medium to Grow Your Brand Fast! (Plus Recent Changes to Podcast Analytics and Interface Announced at WWDC 17)
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- 039. Podcasting for Entrepreneurs with John Lee Dumas
- 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content
- 120. Tim Reid On How To Use Podcasting To Take Your Business To The Next Level
Key Points and Insights
- 1:00 – Intro
- 2:04 – Why podcasting has re-emerged as a content medium
- 4:39 – Apple’s announcements at WWDC 17
- 5:18 – How podcasting can help develop relationships with high profile guests and build market authority
- 6:14 – Apple’s Car Play and it’s role in the podcasting revolution
- 6:40 – Podcasting requires a minimum amount of effort as compared to the other content mediums i.e. written and video content
- 7:38 – New form of podcasting announced at WWDC
- 8:22 – Trailers and the role they will play in podcasting
- 9:23 – Changes in the podcast interface on iOS
- 9:55 – Podcast Analytics – the game changer
Advantages of Podcasts
- Does not require you to have a screen to consume the content.
- Allows users to self-educate while doing something else.
- Makes for a more laid back experience.
- Is often an intimate experience – given the fact that people tend to listen on headphones.
- Podcasts are largely consumed using mobiles and this is going to lead to massive growth in podcasting since mobile consumption is growing extremely fast.
Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!