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129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1
Ash RoyJun 9, 2017 6:59:20 PM1 min read

129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1

PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1

 

Ilana Wechsler

Links Mentioned:

Related Episodes:

Key Points and Insights

  • 4:37 – Why PPC is is an important business growth tool
  • 5:23 – PPC allows you to track your ads and improve conversions
  • 6:16 – The 2 key metrics to ensure good ROI on your PPC dollars : Average customer lifetime profit & cost per customer acquisition
  • 7:10 – Transaction lag times and how they affect your PPC campaigns
  • 9:07 – Banner blindness explained
  • 10:00 – Google Ads or Facebook Ads? Which one should you choose?
  • 13:04 – PPC Advertising a holistic approach. Google Ads and Facebook Ads work in unison (multiple touch points matter)
  • 14:44 – On Google Analytics
  • 15:11 – Why ads work best with across multiple devices and channels. (Holistic advertising)
  • 16:57 – It is a mistake to use PPC ads for lead generation purposes only
  • 17:40 – How PCC advertising builds momentum and compounds the benefits of email marketing
  • 18:20 – Dropping email open rates, and how to address this issue
  • 18:54 – Holistic marketing a new approach
  • 19:12 – Facebook advertising and Google advertising compared and contrasted
  • 20:43 – Does Facebook advertising has more cut through than Google advertising?
  • 24:32 – What role does social proof play in advertising?
  • 25:08 – Does Google advertising work effectively in E-commerce business?
  • 27:07 – Intro to Part 2
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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