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123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1
Ash RoyApr 15, 2017 1:22:40 PM1 min read

123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1

Pamela Wilson on Educational Content and How it Helps in Building a Brand

 

Pamela Wilson

Links Mentioned:

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Key Points and Insights

  • 0:31 – Intro
  • 2:41 – What is educational content? What role does educational content play in building a brand?
  • 4:53 – Above the line Marketing
  • 5:00 – Targeted Marketing
  • 5:20 – Content marketing is a conversation between a buyer and a seller
  • 5:40 – “Know like and trust.” by Bob Burg
  • 7:04 – Using Content Marketing to build trust
  • 8:57 – Consistency in publishing content
  • 9:44 – How will educational content evolve? What role will educational content play in content marketing?
  • 15:55 – Intro to Part 2

    – How to create content consistently that is valuable and competitive?
    – How to create a content if you are not a writer?
    – How to produce a content that is not repetitive?

What is educational content

  1. It provides useful and educational information to prospects. 
  2. It is engaging and actionable.
  3. It builds a strong relationship based on trust.

What is the role of educational content in building a brand

  1. It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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