134. The Secret To A Successful Rebranding Campaign With <a href='/134/'>Suzi Dafnis</a>

134. The Secret To A Successful Rebranding Campaign With Suzi Dafnis

July 17th, 2017 By: Ash

Suzi Dafnis on The Secret To A Successful Rebranding Campaign

Suzi Dafnis from herbusiness.com is an entrepreneur, blogger, a podcast host and a public speaker who’s spoken at events all over the USA and Australia. She’s co-founded a boutique publishing company which has sold 1.2 million books including the longtime bestseller Rich Dad, Poor Dad. She started this business in a spare room in her apartment in 1994. She’s believed in using the power of business to create freedom and express passion while making a difference in the world. For the last 20 years, she’s been committed to helping women in business and has a built a thriving community of more 30, 000 women and men around the world who are stepping up and taking action by starting and growing business and lives they love to help them have breakthroughs in their business. Her community delivers life-long learning tools to its members. She was already a featured guest in the Productive Insights Podcast episode 62.

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Key Points to Consider when Rebranding

  • Know the purpose of your business
  • Identify your target market
  • Know how you want your business to be perceived


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Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

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