Ash RoyJul 11, 2017 8:31:45 PM1 min read

133. Are You Getting the Most Out of Your YouTube Advertising? – With Tom Breeze – Part 2 of 2

Links Mentioned:

Related Episodes:

016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger
075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?
128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around
132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2

Key Points and Insights

2:42 – Two main jobs of Youtube advertisers:
- Motivate people to make a decision and
- Lower the friction to access
10:35 – Why it’s important to understand the keywords that people use
14:43 – Benefits Youtube advertising offers over Facebook and Google advertising?
17:56 – How more more economical is YouTube advertising as compared to Facebook and Google advertising?
20:56 – Common mistakes people make when it comes to Youtube advertising and how to overcome them
24:52 – Action steps to get started with your Youtube advertising campaign?

Key takeaways around Video Advertising

Understand your customers.
Find the right content.
Get clear on your targeting.
Decide on your keywords.
Ensure your video and your offer resonates with your keywords.
Track your campaign.

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!