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Apple Podcasts | Android | Email | Julie MacDonald (International News Anchor) — & I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand Share this Episode: YouTube Video of Conversation VIDEO Links Mentioned: Related Episodes: Key Points and Insights 03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence? 04:06 Despite recent technological advances, we still live in a ‘tribal’ world online 09:52 Keep it simple 10:09 Be Human 11:27 The sales process 12:45 Explanation made fascinating 15:57 Actions steps 15:09 Human communication 16:30 Meeting your customer when they are on their journey 18:00 Listen to your customers 18:25 Understand the goals of your business? 18:36 Who are you and what is your story? 19:50 What value do you offer? 23:40 Understanding your customer 24:42 Problem-solving 25:25 Unity is important 27:16 Biggest challenges that people face in building a brand 29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances? 33:45 Specific actions to increase brand authenticity and align your brand with your values? 40:00 Action steps to get you started 46:40 Tell the story in the organization first 49:47 Book/s that had a big impact on you and why? 53:44 Message from Julie Four Steps to Storytelling Get clear by listening to your audience Decide on your goals Get clear on your values Tell stories Action Steps Keep it simple. Understand that storytelling is about listening first and talking later.