128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

May 23rd, 2017 By: Ash

Julie MacDonald (International News Anchor) — & I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

Share this Episode:

YouTube Video of Conversation

Links Mentioned:

Related Episodes:

Key Points and Insights

  • 03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
  • 04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
  • 09:52 Keep it simple
  • 10:09 Be Human
  • 11:27 The sales process
  • 12:45 Explanation made fascinating
  • 15:57 Actions steps
  • 15:09 Human communication
  • 16:30 Meeting your customer when they are on their journey
  • 18:00 Listen to your customers
  • 18:25 Understand the goals of your business?
  • 18:36 Who are you and what is your story?
  • 19:50 What value do you offer?
  • 23:40 Understanding your customer
  • 24:42 Problem-solving
  • 25:25 Unity is important
  • 27:16 Biggest challenges that people face in building a brand
  • 29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
  • 33:45 Specific actions to increase brand authenticity and align your brand with your values?
  • 40:00 Action steps to get you started
  • 46:40 Tell the story in the organization first
  • 49:47 Book/s that had a big impact on you and why?
  • 53:44 Message from Julie

Four Steps to Storytelling

  • Get clear by listening to your audience
  • Decide on your goals
  • Get clear on your values
  • Tell stories

Action Steps

  • Keep it simple.
  • Understand that storytelling is about listening first and talking later.


Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

  • This field is for validation purposes and should be left unchanged.

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

185. Content Strategy With Russ HenneberryNovember 29th, 2019 | no responses

184. The Billion Dollar Mistake With Hiten ShahNovember 15th, 2019 | no responses

183. Amazon Strategy With Greg CassarOctober 16th, 2019 | no responses

Get in touch

  • ash@productiveinsights.com