03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
09:52 Keep it simple
10:09 Be Human
11:27 The sales process
12:45 Explanation made fascinating
15:57 Actions steps
15:09 Human communication
16:30 Meeting your customer when they are on their journey
18:00 Listen to your customers
18:25 Understand the goals of your business?
18:36 Who are you and what is your story?
19:50 What value do you offer?
23:40 Understanding your customer
25:25 Unity is important
27:16 Biggest challenges that people face in building a brand
29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
33:45 Specific actions to increase brand authenticity and align your brand with your values?
40:00 Action steps to get you started
46:40 Tell the story in the organization first
49:47 Book/s that had a big impact on you and why?
53:44 Message from Julie
Four Steps to Storytelling
Get clear by listening to your audience
Decide on your goals
Get clear on your values
Keep it simple.
Understand that storytelling is about listening first and talking later.
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About Productive Insights
Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.
If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.