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Apple Podcasts | Android | Email | Julie MacDonald (International News Anchor) — & I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand
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Key Points and Insights
03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
09:52 Keep it simple
10:09 Be Human
11:27 The sales process
12:45 Explanation made fascinating
15:57 Actions steps
15:09 Human communication
16:30 Meeting your customer when
they are on their journey 18:00 Listen to your customers
18:25 Understand the goals of your business?
18:36 Who are you and what is your story?
19:50 What value do you offer?
23:40 Understanding your customer
25:25 Unity is important
27:16 Biggest challenges that people face in building a brand
29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
33:45 Specific actions to increase brand authenticity and align your brand with your values?
40:00 Action steps to get you started
46:40 Tell the story in the organization first
49:47 Book/s that had a big impact on you and why?
53:44 Message from Julie
Four Steps to Storytelling
Get clear by listening to your audience
Decide on your goals
Get clear on your values
Keep it simple.
Understand that storytelling is about listening first and talking later.