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135. Apps And How They Can Help Grow Your Business
Ash RoyJul 25, 2017 9:33:00 AM1 min read

135. Apps And How They Can Help Grow Your Business

Jarrod Robinson on Emerging Technologies and How Apps Can Help Grow Your Business

 

 

Jarrod RobinsonJarrod Robinson is the founder of the online community, thepegeek.com. He has designed, developed and marketed over 60 mobile apps for Android and IOS and has a download of over half a million times. He’s also been very successful with recurring income businesses. He is a physical education teacher from country Victoria. He has a passion and enthusiasm for the role that emerging technologies play in teaching and learning. He was a featured guest in the Productive Insights Episode 79 on Crowd Thinking and how to use crowd thinking to launch your membership site. He’s definitely a man of many talents.

Links Mentioned:

Related Episodes:

Key Points and Insights

2:15 – How Jarrod started his business
3:37 – Have an audience that is related to your business
6:45 – Learn from your mistakes
7:08 – Build a product that solves problem
8:19 – Why business owners should consider having an app for their business?
12:13 – Apps work better for Business to Consumer businesses
16:16 – iTunes is the world’s 3rd largest search engine
18:28 – Where to go if you want to build an app for your business
19:29 – Augmented Reality
20:05 – Augmented Reality and the deceptive phase
22:58 – Customer experience and it’s importance to business success
24:14 – How to decide which app is right for you
27:45 – Biggest mistake around integrating apps into your business
29:21 – What apps offer that websites don’t
31:19 – Key take aways and action steps

Apps vs Websites

  • Apps use geo tagging and GPS technology
  • Apps use motion sensors on the devices within which they reside
  • Apps reduce ‘friction to access’ in terms of customer experience – they can deliver a much more flexible and immediate experience to your audience
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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