123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1

April 15th, 2017 By: Ash

Pamela Wilson on Educational Content and How it Helps in Building a Brand

 

Share this Episode:

Related Episodes:

  • 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!)
  • Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2)” href=”https://productiveinsights.com/darren-rowse/” target=”_blank” rel=”noopener noreferrer”>073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2)
  • Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?” href=”https://productiveinsights.com/joe-pulizzi/” target=”_blank” rel=”noopener noreferrer”>075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?
  • Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)” href=”https://productiveinsights.com/108/” target=”_blank” rel=”noopener noreferrer”>108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)
  • Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more!

Key Points and Insights

  • 0:31 – Intro
  • 2:41 – What is educational content? What role does educational content play in building a brand?
  • 4:53 – Above the line Marketing
  • 5:00 – Targeted Marketing
  • 5:20 – Content marketing is a conversation between a buyer and a seller
  • 5:40 – “Know like and trust.” by Bob Burg
  • 7:04 – Using Content Marketing to build trust
  • 8:57 – Consistency in publishing content
  • 9:44 – How will educational content evolve? What role will educational content play in content marketing?
  • 15:55 – Intro to Part 2

    – How to create content consistently that is valuable and competitive?
    – How to create a content if you are not a writer?
    – How to produce a content that is not repetitive?

What is educational content

  1. It provides useful and educational information to prospects. 
  2. It is engaging and actionable.
  3. It builds a strong relationship based on trust.

What is the role of educational content in building a brand

  1. It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

  • This field is for validation purposes and should be left unchanged.

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

200. Seth Godin On Marketing — With Ash RoyJune 25th, 2020 | no responses

199. Email Marketing Tagging Strategies with Barry MooreJune 6th, 2020 | no responses

198. Product Launch In 7 days with Barry MooreMay 28th, 2020 | no responses

Get in touch

  • ash@productiveinsights.com