Key Points (Timestamps)
00:38 — Intro and overview
02:34 — Huge changes in Google’s algorithms and their effects on SEO marketing
04:08 — “If everyone is drawing a cross, you need to draw a circle.”-
Lisa Myers06:31 — How to use creative content to grow your brand
07:39 — The two strategies in creative content campaigns
09:47 — If your content isn’t working, you need to aim to create content that gets backlinks from higher quality sites (not lower quality sites).
12:15 — Lisa describes Verve Search’s award-winning content marketing campaign.
14:21 — A discussion on guest blogging as an SEO strategy and a business strategy
16:10 — The biggest and most authoritative sites in the Norwegian market
16:47 — The job of an SEO and content marketer is to be a labyrinth walker.
21:21 — The importance of research and how to use it to create great content
23:48 —
Rand Fishkin and his take on how to create high-value shareable content
24:22 — Trying to push content that people don’t need is a complete waste of time.
26:19 — Creating good creative content will cover many bases (SEO, PR, social media, etc..).
28:44 — Creating content that doesn’t solve a problem is like building a house by holding a hammer.
29:43 — How to sustainably create epic high-quality content
33:43 — Creating good quality content does involve taking some calculated risks.
34:16 — Doing multiple small campaigns to ‘cover your bases’ is a highly risky strategy.
35:19 — The importance of trusting your instincts
36:45 — Lisa Myer’s favorite Star Wars quote: “Do or Do not – there is no try.” – Yoda
36:55 — Most common challenges people face when engaging in creative content
42:39 — Lisa’s ‘rubber band’ theory when it comes to personal growth and recruitment
45:55 — Action steps you can take right now
46:26 — A thought experiment you can try right now
47:40 — Book recommendations from
Lisa Myers 