Ash RoyAug 27, 2015 2:15:42 AM2 min read

041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge

Eric Enge is an expert in SEO and content marketing. He’s the CEO of Stone Temple Consulting and has worked in the industry for more than 30 years. He’s been an entrepreneur for most of his career; The Stone Temple interview series – which was highly acclaimed for its interviews with top search engine employees such as Google’s Matt Cutts and other industry luminaries. He’s also co-authored a book, The Art of SEO which he wrote with Rand Fishkin whom I interviewed in an earlier episode in this podcast. He is well-known for writing in many places such as Forbes, Copy Blogger, and Search Engine Land and as a result, was named the 24th most influential person on the topic of content marketing.

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Key points (with timestamps)

4:01 – Eric’s take on how SEO has evolved over the years
6:54 – Mobilegeddon (April 2015 google alogrithm) update and why you need to understand its implications
7:28 – Growth in mobile traffic isn’t at the expense of desktop traffic. It’s in addition to desktop traffic!
12:01 – Two studies that talk about the scope of Mobilegeddon
13:28 – How a drop of a couple of positions in google rankings can affect your traffic by up to 50%
15:39 – Five (5) years from now, we’re going to see completely different search experiences on mobile.
18:05 – Eric’s study on Mobilegeddon update showed that 50% of sites dropped in rankings following the update.
18:36 – The impact of Mobilegeddon hasn’t been fully experienced yet.
22:25 – Why the user’s search experience is so important to google
25:38 – Actions listeners can take to improve their content’s performance in search engines
28:27 – The days of black hat SEO are over.
32:45 – How to quickly tell if a website is mobile responsive – Google’s mobile-friendly tool
35:47 – The key indicators that your site is mobile responsive
37:59 – Books that have had great impact on Eric
41:21 – How to find out more about Eric

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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!