Ash RoyJul 3, 2017 4:32:34 PM< 1 min read

132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2

Links Mentioned:

Related Episodes:

016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger
075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?
128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around

Key Points and Insights

0:50 – Intro
3:39 – Why video is important in marketing? What benefits video advertising offers over Google advertising
6:06 – Video marketing works like a velcro
7:23 – Think how you want to deliver your message
8:57 – Video offers a strong proof point
9:57 – Make the right impression
14:40 – Be present with the viewer of the video
16:09 – Understand a user mindset
17:26 – Three types of customers
17:51 – Facilitating a purchase as oppose to making a sale
20:48 – Motivate to make a purchase

Benefits of Video Advertising

Conveys a more powerful message.
Engage viewers with more senses.
Strong proof point.
Shows transparency.

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!