016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger

April 18th, 2015 By: Ash

Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level

 

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Key Points: How To Use Video Marketing As Key Success Tool In Business

1:20 – Why businesses should consider video as a critical part of content strategy

 

2:47 – “The thing about video is, it is a powerful form of proof.”Ryan Image cropped

 

4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”

 

5:07 – Video is the next best way of people getting to know you.

 

6:31 – Role that video plays in business’s success in terms of marketing

 

7:32 – Using Video as Marketing Strategy

 

8:35 – “Video is an ongoing process.”

 

9:58 – “It’s important to be aware of what video’s strengths and limitations are.”

 

10:16 – Using video in a strategic way (Various types of sales & marketing video)

 

11:22 – “Training videos are… such a great way to document processes in your business.”

 

15:48 – How a business owner can get started to video marketing

 

17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”

 

17:55 – Case study of homemade video that undermined business

 

18:24 – Things to consider when creating your own branding through video

 

20:22 – Challenges people face when getting started with video marketing and overcoming it.

 

24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”

 

24:35 – Actions to take when starting a video marketing

 

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2 comments

Really interesting podcast Ash. I work in online video/IPTV and this gives a really interesting perspective of how video can be used for growth.

Comment by Sudeep on May 19, 2015 at 9:01 am

Hey Sudeep,

Thanks for stopping by and sharing your thoughts. Apprecite your kind words.

I’d love to know more about aspects of this podcast you found useful. What sort of work do you do in the online video space?

Comment by Ash on May 19, 2015 at 10:46 am

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