April 18th, 2015 By: Ash
Today I’d like to invite an entrepreneurial artist who has established a thriving business in the video creation industry. I met Ryan at the Super Fast Business Live Conference in March 2015 which is last month where he presented some great insights around how to create engaging videos that help customers make purchase decisions through the power of story.
Ryan is the founder of dreamengine.com.au and is here to talk about the critical role that video plays in businesses today.
1:20 – Why businesses should consider video as a critical part of content strategy
2:47 – “The thing about video is, it is a powerful form of proof.”
4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”
5:07 – Video is the next best way of people getting to know you.
6:31 – Role that video plays in business’s success in terms of marketing
7:32 – Using Video as Marketing Strategy
8:35 – “Video is an ongoing process.”
9:58 – “It’s important to be aware of what video’s strengths and limitations are.”
10:16 – Using video in a strategic way (Various types of sales & marketing video)
11:22 – “Training videos are… such a great way to document processes in your business.”
15:48 – How a business owner can get started to video marketing
17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”
17:55 – Case study of homemade video that undermined business
18:24 – Things to consider when creating your own branding through video
20:22 – Challenges people face when getting started with video marketing and overcoming it.
24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”
24:35 – Actions to take when starting a video marketing