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132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2

July 3rd, 2017 By: Ash

How To Use Marketing Videos to Grow Your Business with Tom Breeze – Part 1 of 2

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Key Points and Insights

  • 0:50 – Intro
  • 3:39 – Why video is important in marketing? What benefits video advertising offers over Google advertising
  • 6:06 – Video marketing works like a velcro
  • 7:23 – Think how you want to deliver your message
  • 8:57 – Video offers a strong proof point
  • 9:57 – Make the right impression
  • 14:40 – Be present with the viewer of the video
  • 16:09 – Understand a user mindset
  • 17:26 – Three types of customers
  • 17:51 – Facilitating a purchase as oppose to making a sale
  • 20:48 – Motivate to make a purchase

Benefits of Video Advertising

  • Conveys a more powerful message.
  • Engage viewers with more senses.
  • Strong proof point.
  • Shows transparency.

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