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How To Use Marketing Videos to Grow Your Business with Tom Breeze – Part 1 of 2
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Key Points and Insights
- 0:50 – Intro
- 3:39 – Why video is important in marketing? What benefits video advertising offers over Google advertising
- 6:06 – Video marketing works like a velcro
- 7:23 – Think how you want to deliver your message
- 8:57 – Video offers a strong proof point
- 9:57 – Make the right impression
- 14:40 – Be present with the viewer of the video
- 16:09 – Understand a user mindset
- 17:26 – Three types of customers
- 17:51 – Facilitating a purchase as oppose to making a sale
- 20:48 – Motivate to make a purchase
Benefits of Video Advertising
- Conveys a more powerful message.
- Engage viewers with more senses.
- Strong proof point.
- Shows transparency.