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169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2

October 27th, 2018 By: Ash

How to Overcome Implementation Paralysis with Sonya Keenan – Part 2

Links Mentioned:

Related Episodes:


Key Points and Insights:

  • 2:44 – Sonya shares a story where she helped a business overcome implementation paralysis
  • 6:22 – Making your customer the hero
  • 8:29 – The definition of Tripwire
  • 10:50 – Customers commitment on time which is the most valuable commodity in this modern world
  • 11:55 – The thing that should be remembered in pricing
  • 13:58 – How people look at price as a factor before engaging with the product or business
  • 15:25 – Understand how to reach your audience cost effectively
  • 16:43 – How apple transformed the market regardless of their price
  • 17:15 – Key Action Steps
  • 20:26 – How to find out more about Sonya Keenan

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