Key Points (Timestamps)
00:37 — Intro and overview
01:51 — Valerie’s views on role of writing in business success and Entrepreneurship
02:47 — Writing underpins video content or audio content (to create structure).
03:03 — ‘It’s important to understand the difference between good writing and someone who just strings sentences together.’ –
Valerie Khoo03:27 — Why a good quality headline is absolutely critical to success as a writer
05:52—
Valerie Khoo’s view on the power of stories and how they can transform businesses
07:31 — While data may be king, it’s the story that frames the data which makes a real impact.
08:22 — “The data connects with the head, it’s actually stories that connect with the heart.” —
Valerie Khoo on the power of stories
10:20 — Storytelling is part of our DNA and has played a key role in transfer of knowledge (and survival of our species) through generations.
11:54 — How the internet has made us a lot less discerning about our storytelling skills
13:07 — “When you get someone’s attention, it’s important to treat it with the respect it deserves.” – Ash Roy
13:39 — Biggest challenges to get started with writing and creating contents
14:24 — “Everyone can write. Absolutely, everyone can write.” —
Valerie Khoo15:52 — If you want to have a copywriter, hire them on an ongoing basis so they can get to know your business, it’s voice and values.
16:40 — Why it’s a good idea to avoid ‘weasel words’ and MBA speak when writing
17:40 — When it comes to writing, simplicity is key. Clarity trumps cleverness every time.
18:42 — What business owners often don’t realise is that they have decades of experience to draw upon when it comes to writing a book about their area of expertise.
19:49 — The secrets to writing faster and more effectively (and overcoming writer’s block)
21:06 — How to use mind maps to write more effectively
23:09 — Ash’s favorite mind mapping tool at the moment: iThoughtsX
23:50 — Action steps you can take to get you going with your writing habit
24:29 — The importance of journaling when it comes to building a writing habit
29:20 — The 8 stories you must tell to build an epic business (your passion story, your business story, your customer story and more)
31:24 — The most common mistakes people make on their about page and how to write it in the most effective way
32:58 — Books that had biggest impact on Valerie and why
34:28 — How
Valerie Khoo actually reads books by various authors
35:40 —
Valerie Khoo’s view on book summary services like Blinkist
37:44 — Tips and suggestions for business owners who are interested in writing a business book or getting a book published