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Ash RoyOct 17, 2018 2:32:12 AM1 min read

167. Three Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

 

Ash roy

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Related Episodes:

Key Points and Insights:

1:38 What is competitive advantage and why does it matter so much?
2:47 What happens if you don’t have a sustainable competitive advantage?
3:30 The importance of developing a deep understanding of your customer
4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche
5:50 Getting clear on your natural strengths to enhance your competitive advantage
7:40 How Steve Jobs sustained himself when building Apple.
9:34 Key Action Steps you can take right now to improve your competitive advantage
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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