117. How to Create An Empathy Map

February 22nd, 2017 By: Ash

How To Build An Empathy Map

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Empathy Maps

What is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader:

  • It helps you understand your target audience or your customers better and “walk in their shoes”.
  • It helps you create content that emotionally connects with your prospect which is necessary to deliver a transformation.
  • By understanding their situation, you are more likely to solve their problem in a way that’s meaningful to them.

 

How to go about creating an empathy map:

  • Take a piece of paper and draw a little circle in the middle (representing your prospect or your customer).
  • Now, draw four lines from that circle connecting the circle to the top 2 edges of the paper and 2 lines connecting to the 2 sides of the paper about an inch from the edges.
  • This will create 4 sections (with a little blank section at the bottom of the paper).
  • Imagine your ideal customer and in the first quadrant, write down the following:
    • What is my customer thinking?
    • What is my customer feeling?
    • What is my target audience saying and doing?
    • What is my target audience hearing? 
  • In the blank section at the bottom, write down on the left-hand side:
    • What are his/her fears and frustrations? 
    • What are his/her dreams and aspirations? 

 

Some other questions to ask include: 

You can also do the same thing but this time, do it imagining them using your product or your service. 

  • What do they hear when other people use your product?
  • What do they see when they use your product? What is the environment?
  • What do they say or feel when using your product, whether in private or public?
  • What are their pain points when using your product?
  • Is this a positive or a painful experience for them?
  • Do they hear positive feedback about your company from external sources?
  • What do they hope to gain from using your product?

 

Action steps:

  • Take a piece of paper and draw a little circle in the middle (representing your prospect or your customer). 
  • Now, draw four lines from that circle connecting the circle to the top 2 edges of the paper and 2 lines connecting to the 2 sides of the paper about an inch from the edges. 
  • This will create 4 sections (with a little blank section at the bottom of the paper). 
  • Imagine your ideal customer and in the first quadrant write down the following: 
    • What is my customer thinking?
    • What is my customer feeling?
    • What is my target audience saying and doing?
    • What is my target audience hearing?

 

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