120. Tim Reid On How To Use Podcasting To Take Your Business To The Next Level

Related Episodes:

• 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get You Started In A Week!)
• 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)
• 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)
• 039. Podcasting for Entrepreneurs with John Lee Dumas
• 064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)
• 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2)

Books Mentioned:

• The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) – Don Miguel Ruiz
• Private Parts – Howard Stern
• The Boomerang Effect – Tim Reid

Key Insights:

1. Podcasting gives small business owners the opportunity to have their own show where they can share their thoughts and opinion, entertain and engage people, provide meaningful insights, and eventually attract high-value clients.
2. Self-employed and business owners are now more self-educated. Podcasting has really taken learning to a new level. People can learn just by listening to the episodes right from their devices, wherever they are, whatever they’re doing.
3. The Boomerang Effect – Boomerang Effect is to get back from your marketing far more than you put into it. Podcasting opens the door to speaking engagements.
4. Podcasting is a form of content marketing – providing value through good quality content which can eventually deliver transformation with the target audience.
5. The biggest challenge in Podcasting is to actually get started. It is not important how many podcasts you already have, but it’s more about what topics you discuss and how much value you deliver.

Action steps:

1. Test and develop your podcast workflow.
2. Write the headings of your first 10 podcasts.
3. Create a sound framework for your podcast episodes that delivers value and caters to your listeners.
4. Look for a podcast format that works best for you – Interview type, Q & A, Opinion, or with a Co-host.
5. It is always okay to discuss similar topics with different guests as they deliver different insights and nuances on similar topics. The key is to keep it interesting for the listener.