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064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)
Ash RoyFeb 8, 2016, 2:55:35 PM1 min read

064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

See it in practice: read how a Sydney strata lawyer used a podcast to become the obvious choice in her field. How independent professionals use a podcast to win better clients

Work out your own numbers: a 5-minute worksheet on what one client is worth to you, and what getting known would cost. What is one client worth to you?

 

Podcast:

Rhode podcaster mic

Resources Mentioned


Related / Mentioned Podcast Episodes:

  • Key Points (Timestamps)

  • 00:09 — Intro and overview
  • 01:03 — Reason #1 Podcasting is probably the fastest growing medium in content marketing.
  • 02:00 — Reason #2 Podcasting doesn’t require a screen for you to consume it.
    • 02:31 — Reason #3 Podcasting is a very intimate medium. John Lee Dumas believes the human voice is the first thing we connect with in our lives.
    • 03:15 — Reason #4 Content consumption on mobile devices is growing (independently of desktop content consumption).
    • 03:49 — Reason #5 Having a podcast is like having your own radio station at a fraction of the cost.
    • 04:24 — Reason #6 Cars are increasing being built with Apple’s CarPlay installed.
    • 04:42 — Reason #7 Podcasting requires minimum time investment compared to other content media.
    • 05:22 — Reason #8 Podcasting builds massive authority (by featuring leading people in your industry).
    • 06:20 —Reason #9 Podcasting allows you to establish a foundation for a very strong relationship with key influencers and world-leading authorities.

 

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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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