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064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

February 8th, 2016 By: Ash

9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)


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Key Points (Timestamps)

  • 00:09 — Intro and overview
  • 01:03 — Reason #1 Podcasting is probably the fastest growing medium in content marketing.
  • 02:00 — Reason #2 Podcasting doesn’t require a screen for you to consume it.
  • 02:31 — Reason #3 Podcasting is a very intimate medium. John Lee Dumas believes the human voice is the first thing we connect with in our lives.
  • 03:15 — Reason #4 Content consumption on mobile devices is growing (independently of desktop content consumption).
  • 03:49 — Reason #5 Having a podcast is like having your own radio station at a fraction of the cost.
  • 04:24 — Reason #6 Cars are increasing being built with Apple’s CarPlay installed.
  • 04:42 — Reason #7 Podcasting requires minimum time investment compared to other content media.
  • 05:22 — Reason #8 Podcasting builds massive authority (by featuring leading people in your industry).
  • 06:20 —Reason #9 Podcasting allows you to establish a foundation for a very strong relationship with key influencers and world-leading authorities.

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