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Jessica Mah Founder of Indinero (Featured on Inc Magazine For Growing Her Biz By 2,685.6%) Shares Financial Planning Secrets
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Key Points (Timestamps)
- 00:48 — Intro and overview
- 01:31 — Why is financial reporting critical to business profitability?
- 01:51 — Accounting & Tax are intimidating to lots of businesses.
- 03:22 — Businesses often focus on revenue and not on profit.
- 03:58 — Online business is often obsessed with revenue at the expense of profit.
- 04:33 — InDinero can give business owners overview on their cash flow, profitability and revenue.
- 05:50 — Jessica Mah’s mindset when she develops content around InDinero
- 07:00 — Storytelling is an important part of Jessica Mah’s content creation process.
- 08:46 — The biggest challenges businesses face when getting finances in order
- 10:45 — Businesses don’t spend enough time on their forecasting, mapping out their cash position and profit for 24 months or 36 months.
- 12:37 — The plan is going to change but the act of planning helps you figure out how to run your business better.
- 15:15 — When you create a plan, you get to know what you don’t know.
- 16:46 — Action steps to get your financial planning in order
- 18:01 — Jessica Mah’s advice for solo entrepreneurs who are looking to get started with the financial planning cycle
- 19:10 — How to use your hourly rate as a benchmark to delegate tasks to your employees
- 20:19 — Jessica Mah’s favorite books that have had a great impact on her
- 22:40 — Jessica Mah’s think weeks where she blocks off entire weeks to just read books!
- 25:03 — How context switching affects productivity in a massive way
- 26:49 — Jessica Mah is featured in cover profile of INC Magazine for September 2015 issue.
- 28:35 — What is the biggest key action point?