022. $50 Million and Counting …. With Ed O’Keefe

May 26th, 2015 By: Ash

$50 Million and Counting …. With Ed O’Keefe

 

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Key points discussed / timestamps

Ed O'Keefe headshot v2

  • 1:28 – A brief overview of Ed’s journey to entrepreneurial success
  • 4:26 – On becoming an entrepreneur
  • 7:41 – Taking advantage of emerging opportunities
  • 8:23 – How Ed built a $50 M dollar business
  • 9:12 – “Your job is to create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket…”
  • 10:36 – It all comes down to mathematics
  • 14:22 – How Ed’s getting 230 – 240 ROI
  • 15:20 – Brief Case study – targeting higher end buyers by developing a system and restructuring price offer
  • 17:58 – An example of a recurring income model
  • 20:50 – Repositioning your product by adding values
  • 23:57 – Giving away value in a leveraged format
  • 28:00 – Building authority through content marketing
  • 30:27 – How does an entrepreneur build a successful business?
  • 31:21 – Most common challenges in getting started with business and overcoming them
  • 34:01 – Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”
  • 38:19 – Learning and summary

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