167. Three Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

167. Three Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

October 16th, 2018 By: Ash

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

 

Related Episodes:

Key Points and Insights:

  • 1:38 What is competitive advantage and why does it matter so much?
  • 2:47 What happens if you don’t have a sustainable competitive advantage?
  • 3:30 The importance of developing a deep understanding of your customer
  • 4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche
  • 5:50 Getting clear on your natural strengths to enhance your competitive advantage
  • 7:40 How Steve Jobs sustained himself when building Apple.
  • 9:34 Key Action Steps you can take right now to improve your competitive advantage

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Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

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