131. Podcasts : How to Leverage the Medium to Grow Your Brand Fast! (Plus Recent Changes to Podcast Analytics and Interface Announced at WWDC 17)

June 26th, 2017 By: Ash

Podcasts : How to Leverage the Medium to Grow Your Brand Fast! (Plus Recent Changes to Podcast Analytics and Interface Announced at WWDC 17)

Share this Episode:

Links Mentioned:

Related Episodes:

Key Points and Insights

  • 1:00 – Intro
  • 2:04 – Why podcasting has re-emerged as a content medium
  • 4:39 – Apple’s announcements at WWDC 17
  • 5:18 – How podcasting can help develop relationships with high profile guests and build market authority
  • 6:14 –  Apple’s Car Play and it’s role in the podcasting revolution
  • 6:40 – Podcasting requires a minimum amount of effort as compared to the other content mediums i.e. written and video content
  • 7:38 – New form of podcasting announced at WWDC
  • 8:22 – Trailers and the role they will play in podcasting
  • 9:23 – Changes in the podcast  interface on iOS
  • 9:55 – Podcast Analytics – the game changer

Advantages of Podcasts

  • Does not require you to have a screen to consume the content.
  • Allows users to self-educate while doing something else.
  • Makes for a more laid back experience.
  • Is often an intimate experience – given the fact that people tend to listen on headphones.
  • Podcasts are largely consumed using mobiles and this is going to lead to massive growth in podcasting since mobile consumption is growing extremely fast.

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Get in touch

Send Me These Show Notes As A PDF

x