131. Podcasts : How to Leverage the Medium to Grow Your Brand Fast! (Plus Recent Changes to Podcast Analytics and Interface Announced at WWDC 17)

June 26th, 2017 By: Ash

Podcasts : How to Leverage the Medium to Grow Your Brand Fast! (Plus Recent Changes to Podcast Analytics and Interface Announced at WWDC 17)

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Key Points and Insights

  • 1:00 – Intro
  • 2:04 – Why podcasting has re-emerged as a content medium
  • 4:39 – Apple’s announcements at WWDC 17
  • 5:18 – How podcasting can help develop relationships with high profile guests and build market authority
  • 6:14 –  Apple’s Car Play and it’s role in the podcasting revolution
  • 6:40 – Podcasting requires a minimum amount of effort as compared to the other content mediums i.e. written and video content
  • 7:38 – New form of podcasting announced at WWDC
  • 8:22 – Trailers and the role they will play in podcasting
  • 9:23 – Changes in the podcast  interface on iOS
  • 9:55 – Podcast Analytics – the game changer

Advantages of Podcasts

  • Does not require you to have a screen to consume the content.
  • Allows users to self-educate while doing something else.
  • Makes for a more laid back experience.
  • Is often an intimate experience – given the fact that people tend to listen on headphones.
  • Podcasts are largely consumed using mobiles and this is going to lead to massive growth in podcasting since mobile consumption is growing extremely fast.

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