054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson

Books Mentioned

• Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Related / Mentioned Podcast Episodes:

• Episode 001 – Neil Patel – How To Make Better Decisions Around Client Selection, Branding…
• Episode 002 – James Schramko on Recurring Income Models
• Episode 011 – Dan Norris on Startups
• Episode 018: Buck Rizvi on How To Build an EIGHT figure Business Using The Right Systems and Culture
• Episode 022 – $50 Million and Counting
• Episode 043 — The Membership Economy with Robbie Kellman Baxter

Key Points (Timestamps)

1:54 — Intro and overview
2:44 — Community building is critical to business success in the modern age.
4:48 — People want to be connected and to have a sense of belonging with others.
5:06 — Businesses need to challenge themselves to be more authentic and human.
7:42 — This is the time for small businesses, they have the advantage.
8:45 — Nike, the evolution of the company and their current approach to advertising
10:02 — Apple’s community building approach — Self-identification
12:02 — What do businesses need to possess to build great communities?
13:20 — Three most important areas of focus for businesses that are looking to build great communities. Communities don’t form around companies but rather around:
Shared purpose (over profit)
Authenticity
Passion
16:01 — “Start with Why.” — Simon Sinek’s youtube video
16:34 — Prioritizing MEANING beyond money as an approach with a view to longevity
17:22 — Cause marketing and Purpose marketing – Max Lenderman
19:09 — Global Study by Conan Wolfe – Sixty-three percent (63%) of consumers would rather buy from companies that they consider to be authentic.
21:14 — Ash’s action step sneak peak
21:47 — Mackenzie’s Recommended Links for listeners
22:41 — Case study: 100% lead growth from Mac Web
27:30 — Why community building is critical to retention strategies
27:50 — Case study: Sears-Roebuck value profit chain (EDIT ME)
30:12 — Useful tool for reference – “The Balanced Scorecard”
30:30 — Most common challenges businesses face with community building
32:45 — Why engagement is important when it comes to community building
35:07 — How social proof works to grow your business and brand
36:00 — Action section
Focus on depth of connection rather numbers and volume
Think about purpose before profit
Think about the value you bring to the table in the context of their lives
Evaluate your intention (focus on the customer’s needs)
Focus on brand goals versus revenue goals
40:55 — Robbie Baxter Podcast reference (Would you like to include this?)
41:16 — The books that have had the biggest impact on Mackenzie and why
42:49 — How to get in contact with Mackenzie and Mack Web Solutions
43:40 — Wrap up, key takeaways and related podcast episodes