043. Membership Economy with Robbie Kellman Baxter

September 9th, 2015 By: Ash

The Membership Economy with Robbie Kellman Baxter

Share This Podcast:

Resources Mentioned:Robbie Kellman Baxter photo

Books Mentioned:

Key points (with timestamps)

  • 2:18 – Robbie’s background in management and subscription model
  • 3:15 – Robbie’s view on the evolution of membership model within the wider business community
  • 5:11 – It costs a lot less to retain an existing customer than it does to acquire a new one.
  • 7:15 – Membership model promotes referrals within your community and creates ‘evangelists’.
  • 9:25 – How Apple used evangelists to grow their community
  • 9:58 – How Apple uses their ‘closed ecosystem’ to increase loyalty
  • 11:02 – Apple music is Apple’s first major membership model.
  • 12:08 – The Beats’ acquisition was as much about acquiring competencies around the recurring membership model as it was about acquiring the brand.
  • 12:25 – Apple’s Taylor Swift ninja move
  • 13:35 – How the membership model can be applied to a brick and mortar business (Florist case study)
  • 16:36 – How restaurants create successful subscription/membership models
  • 18:59 – In today’s information overload environment, “free” is no longer free.
  • 20:05 – Risks associated with the membership model (Membership is a double edged sword)
  • 21:17 – More doesn’t mean better in a membership model.
  • 23:03 – “We want the elegant solution.”
  • 24:23 – “Less is more.” – when it comes to making a membership model work
  • 24:55 – Direction of the membership economy in 5-10 years. What businesses are going to embrace this model.
  • 26:45 – How Amazon is creating private label products and connecting directly with consumers through membership models
  • 27:25 – How the dollar shave club is harnessing the membership model to leap frog over retailers
  • 28:12 – Case study – How the ‘Intel inside’ campaign and Dolby digital converted their buyers into distribution channels
  • 30:13 – Challenges when getting started with membership model business and how to overcome them
  • 32:20 – It’s not about technology, it’s about getting clear on your why and then making the decision.
  • 33:01 – Florist case study, revisited. – things that the florist can do to get started with the subscription model
  • 34:00 – Pricing with membership models – Do you go for high-end pricing or low-end pricing?
  • 35:05 – Quick actions to get started with a subscription-based business
  • 35:41 – The one situation where membership models tend not to work
  • 36:16 – Books that have impacted Robbie the most
  • 38:20 – How to get in contact with Robbie

If you enjoyed this podcast, please share it with your friends. Your referral is the ultimate compliment!

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Get in touch